Source: Outkomm

YETI arrives in Innsbruck: First store in Austria opens

The US outdoor brand brings its product range to Tyrol. The new store at Marktgraben 19 is YETI’s second location in Europe.

30 October 2026

YETIZu YETI

YETI arrives in Innsbruck: First store in Austria opens — © YETI

Key facts at a glance

YETI opened its first store in Austria on 29 October 2026.
The store at Marktgraben 19 in Innsbruck is the brand’s second European location after Munich.
The range includes hard and soft coolers, drinkware, bags, backpacks and outdoor accessories.
Visitors can try out products and receive advice in store.

30 October 2026, Innsbruck – Outdoor enthusiasts in Austria have a new destination: YETI opened its first store in Austria on 29 October 2026. Following the Munich location, Innsbruck is the US outdoor brand’s second store in Europe. At Marktgraben 19, visitors can now explore the full range of YETI products – from rugged hard and soft coolers to drinkware, bags, backpacks and practical accessories for outdoor adventures, travel, water sports, BBQs and everyday life.

A piece of YETI in the heart of Innsbruck

Innsbruck was a deliberate choice of location. The Tyrolean capital combines urban living with immediate access to the alpine outdoors and embodies an active lifestyle. This makes the city a perfect fit for YETI’s brand philosophy and its aim of developing products for people who feel at home outdoors.

The new store invites visitors to take their time getting to know the products, try out materials and features for themselves and receive advice in person. Especially when it comes to equipment intended to last for many years, being able to pick it up and experience it first-hand makes a difference.

With the new store, YETI now brings this philosophy to Innsbruck too. A place where everything revolves around good equipment, a love of nature and the joy of being outdoors.