60 Years of Icons: The North Face Reimagines the Nuptse

Embargo: 12 October 2026

Berlin, 8 October 2026 – 60 years of The North Face stand for innovation, exploration and designs that have grown far beyond their original purpose. Foremost among them is the Nuptse Jacket. From the Himalayas to the streets of New York, it has long been one of the most recognisable silhouettes in outdoor and streetwear culture, moving between mountain and city since 1992. For The North Face's 60th anniversary, the icon reveals a new side for FW26 – or rather, two.

The Pertex® Nuptse Reversible Jacket makes versatility a statement and opens a new chapter for the Nuptse. As part of the Nuptse Expedition System, the jacket was developed in 1992 for the uncompromising conditions of mountaineering. Yet its distinctive, voluminous silhouette quickly found its way beyond the mountains and was embraced by music, streetwear and pop culture across generations. In doing so, the Nuptse shaped not only the identity of The North Face, but an entire category of puffer jackets.

The North Face now puts precisely this versatility centre stage. The reversible design becomes an expression of personal identity: two sides, two looks and the freedom to switch between them. At the same time, the Nuptse's technical DNA remains intact. Insulation made from 700-fill-power recycled goose down is paired with Pertex® Quantum, which improves insulation efficiency while reducing down leakage. The new interpretation thus combines function with maximum versatility – while retaining the unmistakable Nuptse silhouette.

The accompanying ICONS campaign views the Nuptse not just as a product, but as an expression of individuality and transformation. It centres on people who follow their own path and push existing boundaries. For the Pertex® Nuptse, a New York DJ trio and a snowboarder and DJ are among those embodying this idea – presenting the icon as a canvas for personal style and creativity.