Source: ZAG SKIS

One line, one skier: Laurent De Martin joins ZAG

We hold the line.

2 October 2026

ZAGZu ZAG

One line, one skier: Laurent De Martin joins ZAG — © ZAG

Key facts at a glance

Laurent De Martin rides for ZAG from this winter.
He is already working with ZAG’s shapers in the workshop; his skiing style guides future skis from the first drawing.
ZAG introduces its new team member with a film.

We hold the line.

We recognize a skier by the style long before we see the face.

Laurent De Martin is one of those skiers. From this winter, he rides for ZAG.

Lines that stay

Some tracks vanish with the next snowfall. Others are still talked about years later. People still talk about them on the chairlift, and come back to ski them, hoping to find what the first rider felt. Those lines belong to a handful of skiers whose style is recognizable at first glance.

Laurent De Martin draws that kind of line. Raw, deliberate, unmistakable. He is already in our workshop with our shapers, and his way of skiing guides our next skis from the very first drawing.

Trends change every winter. A true line stays. We hold the line.

[Watch the movie](https://www.zagskis.com/en/blogs/journal/laurent-de-martin-welcome-to-the-team)